Academia Seara - Illustration & Lettering
A Norte e a McCann entraram em contato conosco no início do ano de 2019 com um desafio, criar uma série de letterings e ilustrações para a Seara, para ambientar três painéis que, juntos, somavam quase 40m². Ao todo, foram desenvolvidas mais de 60 figuras para compor esse universo da marca.
O painel Mezanino precisava transmitir a ideia de um lugar descontraído, misturando utensílios de cozinha e ingredientes junto aos packs de produtos da Seara. Já no painel Gourmet, o objetivo era desenvolver um ambiente mais sofisticado para expor os produtos desta linha. Para o painel Rotisserie foi desenvolvido um único lettering em linha, com cerca de seis metros de comprimento.
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Norte and McCann contacted us at the beginning of 2019 with a challenge, create a series of lettering and illustration for Seara, to set up three panels that together has nearly 40m². Overall, more than 60 figures were developed to compose this universe of the brand.
The Mezanino panel needed to convey the idea of a laid-back place by mixing kitchenware and ingredients with Seara's product packs. In the Gourmet panel, the objective was to develop a more sophisticated environment to expose this line of products. For the Rotisserie panel, a single line lettering was developed, about six meters long.
_Painel Mezanino Artwork
![](https://cdn.myportfolio.com/c04683f6648e4f3110f5446677ce1b86/2c85a9e7-2c58-4af1-a51b-34780e2f903c_rw_1920.jpg?h=2f509f5d8052a1d105e4a409a16503a9)
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_Painel Gourmet Artwork
![](https://cdn.myportfolio.com/c04683f6648e4f3110f5446677ce1b86/a7e657b7-473d-45a6-a29e-2b536a2d6d28_rw_1920.jpg?h=4cd86fb43b4d0ed1df0a3928934d8476)
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![](https://cdn.myportfolio.com/c04683f6648e4f3110f5446677ce1b86/975b91b5-fc4e-4957-8c34-ba88cee6d077_rw_1920.jpg?h=0027a579146fee5ca89bc71296e99afe)
_Lettering & Ilustration Process
![](https://cdn.myportfolio.com/c04683f6648e4f3110f5446677ce1b86/856231e0-0fde-4992-837c-827ed50e9ee8_rw_1920.gif?h=6f194852164e827a2f55538b8ef2dd7b)
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![](https://cdn.myportfolio.com/c04683f6648e4f3110f5446677ce1b86/c374da53-15e2-42a8-b450-110809daa946_rw_1200.jpg?h=8ac7e9f85b7e6dd3065786378c9ae47a)
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Desenvolvido por Ana Laydner e Alice Neumann, como parte do Coletivo Plomo71, em 2019.